Product Marketing Manager

Helsinki, Uusimaa, Finland

€ 40.000 - 60.000

WithSecure protects businesses all over the world from modern threats. We do this through a Co-security approach born from first-hand knowledge that no one can solve every cyber security problem alone. Every single day, our diverse, growing team fights against online extortion, threats to national infrastructure, the unlawful spread of sensitive information, and everything in-between. The best part about working for WithSecure is our people! We are a community of dedicated and passionate professionals that take workplace happiness seriously. If you’re looking for something that’s more than just a job – we’d love to hear from you.

Are you passionate about building the right value proposition for customers? A proposition that stands out in the market and resonates with real customer needs.

We are looking for an experienced and enthusiastic Product Marketing Manager with a proven track record in products and services marketing to business customers. You will take ownership of product marketing for part of the WithSecure portfolio and how its components deliver more value together. You are driven by the results and impact – getting things done is what you are known for.

WithSecure has a set of groundbreaking cybersecurity products and services to protect companies’ everyday digital life. The solutions keep evolving all the time with new value-adding features, products and services. We want to make sure that our customers and prospects understand what types of new solutions are launched and what outcomes our portfolio provides.

In this role, your work will cover positioning, value proposition creation, launching the new solutions into markets as well as supporting marketing and sales activities. You’ll be also developing our ways of working towards a top-class Product Marketing function that is bridging the Product Management, Marketing and Sales operations.

Key Responsibilities

Managing the launches of new products and services together with marketing, product management and other relevant colleagues.

Utilization of market and competitive insights and influencing product marketing strategy.

Creating value propositions as well as product and service messaging.

Sales collateral and marketing content creation.

Together with product managers and sales, ensure that products and services are competitive in the eyes of reseller partners and customers as well as end-users.

Ensure that marketing and sales teams have the right tools and competencies regarding the product to drive demand and sales.

Drive creation of an up-to-date sales kit including product web pages, brochures, sales presentations, and support marketing teams in creation of other product related content.

What are we looking for?

World-class skills and experience in product marketing or equivalent, for example marketing and product management.

Previous experience in SaaS or B2B solutions marketing. You are able to crystallize complex solutions to meaningful and engaging messages that resonate with the target audience. You understand how to work in B2B sales and marketing.

Ability to translate strategy to meaningful steps and activities.

High energy level, innovative self-starter spirit, and enthusiasm for working with various stakeholders from global to country teams.

Competence in always thinking customer first: interpreting technology to business outcomes and value for customers.

Strong collaboration and communication skills.

Fluent communication skills in English (verbal, written, presentation).

Strong storytelling skills.

Master’s degree in marketing or equivalent. Marketing studies are an important asset in this job. Complementary studies in fields such as Strategy, Information and Service Management or Information Technology are a plus.

Minimum 5 years of experience in global (Product) Marketing operations.

Minimum 3 years of experience in the IT industry or other B2B company with digital product.

If you have a positive attitude with strong experience and you enjoy working with great colleagues in fast-paced environment and complex challenges, this could be an excellent opportunity for you.

What will you get from us

You get to work in a very central role. Your colleagues come from the center of technology, commercial planning and marketing.

With us you get to work for a successful global cyber security company that has the deeper purpose of building and sustaining trust in a digital society.

Our ways of working allow you to have autonomy and actively contribute to our success. You will also have plenty of opportunity for self-development through being involved in a variety of projects.

You get to influence and inspire. We are always looking for new ideas.

You are surrounded by colleagues who support each other, and have fun while working!

Interested? Please apply as soon as possible. If you'd like to know more about this role, please contact Suvi Silvanto, Director, Product Marketing at WithSecure by email: [email protected]. You can also contact by phone (+358 40 516 1760) on May 3rd at 9-10:00am or May 6th at 16-17:30.

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